Speaking twice at Dreamforce · Sept 15-17 →

Salesforce MVP Hall of Fame · Certified Partner since 2010

Salesforce Platform. The app that belongs next to the CRM.

The Salesforce Platform is for the app that belongs next to the CRM. Flow first. Apex when the job needs it. The first week is in the org, reading what already exists.

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Certified Partner since 2010 · MVP Hall of Fame · 200+ agents in production · UAE and US desks

All clouds

In the org

What this cloud is actually for.

The Salesforce Platform is for the app that belongs next to your CRM, and for the events that let work leave the org without blocking whoever clicked save. Flow first, Apex when the job needs it.

Who this is for

The desks that live here.

Event fabric

How work leaves the org without blocking a user.

Flow, Apex, platform events, and change data capture are the Salesforce half of the durable plane. Get this wrong and every integration becomes a synchronous callout someone waits on.

Questions

What we actually say.

Flow or Apex?
Flow first. Apex when the job needs it. We will not write Apex to look busy.
Is this a licence to rebuild the ERP in Salesforce?
No. If the work is a software factory with a named delivery date, we are the wrong partner.
Heroku?
When the customer-facing app must sit outside the org. Not as a default.

The brief

Send the situation.

Name the cloud. Name the week.