Pardot or Marketing Cloud?

Pardot is the B2B marketing desk. Marketing Cloud is the send stack across channels. We pick from the process, not the quote.

Do you implement it without sales in Sales Cloud?

We can. You should not. The lead definition has to be shared or the nurture is a second CRM.

Will you publish an MQL-to-close rate?

No. We will tell you whether marketing and sales stopped arguing about the same person.

Salesforce MVP Hall of Fame · Certified Partner since 2010

Pardot. B2B nurture when sales already shares the lead.

Pardot is the B2B marketing desk. We implement it when marketing and sales already share the same lead definition. The first week is in the org, reading what already exists.

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Certified Partner since 2010 · MVP Hall of Fame · 200+ agents in production · UAE and US desks

All clouds

In the org

What this cloud is actually for.

Pardot is the B2B nurture desk. We implement it when your marketing and sales teams already share one definition of a lead, because otherwise nurture becomes a second CRM and the argument gets louder. Scoring is only useful if your reps act on it.

Who this is for

The desks that live here.

The honest no: if the work is a software factory with a named delivery date, we are the wrong partner.

Architecture

Where this cloud sits in your agent architecture.

Nurture is an experience surface on a shared lead definition.

Questions

What we actually say.

Pardot or Marketing Cloud?: Pardot is the B2B marketing desk. Marketing Cloud is the send stack across channels. We pick from the process, not the quote.
Do you implement it without sales in Sales Cloud?: We can. You should not. The lead definition has to be shared or the nurture is a second CRM.
Will you publish an MQL-to-close rate?: No. We will tell you whether marketing and sales stopped arguing about the same person.

Every one of these is real work we take. No invented adoption scores.

The brief

Send the situation.

Name the cloud. Name the week.